binfield tools social-media-size-guide

social-media-size-guide

Social media size guide.

The sizes to use on each platform, in one table. Pixels, ratios and the cases people get wrong.

size-guide
PlatformUseSize in pixelsRatio
InstagramFeed post, portrait1080 × 13504:5
InstagramFeed post, square1080 × 10801:1
InstagramStory or Reel1080 × 19209:16
FacebookLink or shared image1200 × 6301.91:1
FacebookStory1080 × 19209:16
FacebookPage cover photo851 × 3152.7:1
LinkedInLink image1200 × 6271.91:1
LinkedInSquare post1200 × 12001:1
XImage post1600 × 90016:9
XHeader1500 × 5003:1
TikTokVideo or story1080 × 19209:16
YouTubeVideo thumbnail1280 × 72016:9
YouTubeChannel banner2560 × 144016:9
PinterestPin1000 × 15002:3

Recommended sizes, checked November 2026 against several published guides. Platforms change their advice and crop differently on different devices, so keep text away from the edges and check the app if it matters.

Resize a picture to these sizes

questions

Good to know

What is the safest size if I only make one?

1080 by 1350 pixels (4:5) works for Instagram, Facebook and LinkedIn feeds. For a link card, use 1200 by 630.

Why do my pictures get cropped?

Each app trims pictures that do not match its shape. Keep faces, logos and words in the middle, away from the edges.

Can I resize pictures here?

Yes. The Social image resizer fits one picture to all of these sizes in your browser.

How often do these change?

Often enough to check. This table was checked in November 2026. If an app looks wrong, trust the app.

$ ls related

$ resize

Social image resizer

One picture, every social size, saved on your device.open →$ preview

Link preview builder

See how a page looks when it is shared, and copy the tags.open →$ utm

UTM link builder

Tag a link so you can see which post brought the visit.open →